STOP MANAGING THE FRICTION.
START FINISHING BIG.
For visionaries who are tired of being their own worst assistant. Cross the threshold from "Productive Procrastination" to High-Velocity Execution with a psychology-backed accountability system.
Limited spots available for the next transformation cohort
You aren't lazy. You're just hiding.
You spend 10 hours a day in the "weeds." You're answering emails, tweaking landing pages, and researching tools you don't need. You close your laptop exhausted, yet the needle hasn't moved.
The Safety Pivot
In psychology, we call this the Safety Pivot. Your brain detects the stress of a high-stakes move—the one that will actually scale your business—and it steers you toward "Fake Work" where success is guaranteed.
You are paying the Stagnation Tax: The cost of staying small because you're afraid to cross the threshold into true leadership.
Speed is not a gift. It's a structure.
Modern pioneers of performance never work in isolation.
The PayPal Mafia
They didn't have better ideas; they had a hyper-accountable network that made slow execution embarrassing.
The Inklings (Tolkien & Lewis)
They didn't finish masterpieces alone; they used external willpower to move from notes to global phenomena.
You cannot read the label from inside the jar.
You need a second brain—a psychology-trained partner who sees your patterns of sabotage before you do.
The 15-Minute Ritual
We don't do "strategy sessions" that add more to your plate. We perform a weekly surgical strike on your calendar to kill the friction.
The Weekly Audit
We identify the $10,000 moves and delete the $10 distractions.
Safety Pivot Detection
Our coaches are trained to spot when you are "productively procrastinating" and pull you back across the threshold.
High-Velocity Cohorts
Join a room of peers where execution is contagious. When everyone around you is winning, playing small is no longer an option.
The 9-Step Framework
Most programs give you more to do. We give you a system that refuses to let you do the wrong things. We are moving you from the "Self-Made Island" to a high-velocity engine.
Phase I: The Cognitive Reset
Dismantling the Sabotage
The Stagnation Audit
We calculate the literal dollar amount you're losing by staying in the 'learning' phase. We identify the Safety Pivots—those specific $10 tasks you use to hide from high-stakes work.
The Threshold Identification
Every visionary has one project they are 'polishing' to avoid launching. We identify this Threshold Project and label it. By naming the fear, we strip it of its power to cause procrastination.
External Willpower Installation
We shift you from a 'Self-Made' mindset to a 'System-Led' mindset. We acknowledge that willpower is a finite battery. We install the coach and the cohort as the 'External Battery' that takes over when your personal motivation hits a Tuesday afternoon slump.
Phase II: The Execution Engine
The 15-Minute Ritual
The Surgical Strike (Monday)
We don't do hour-long meetings. We perform a 15-minute audit of the week ahead. We look at the to-do list and aggressively delete any task that doesn't contribute to the $10,000 Move.
Micro-Milestone Architecture
Overwhelmed brains freeze. We break the Threshold Project down into 'stupid-simple' 7-day milestones. If a task takes longer than a week, it's too big. We shrink the target until execution becomes the path of least resistance.
The Non-Negotiable Lock-In
You commit your milestone to the cohort. In this space, 'I was too busy' is recognized as a confession of poor leadership, not an excuse. Public commitment to high-level peers creates the psychological 'friction' needed to prevent backing out.
Phase III: The Identity Shift
Finishing BIG
Real-Time Sabotage Detection
During the week, we don't wait for the next meeting. We monitor the 'vibration.' If you start researching new software or 're-branding,' the coach intervenes immediately to stop the Safety Pivot before it wastes a week of capital.
The Velocity Review
At the end of the cycle, we don't just look at what was done; we look at the Velocity. How much 'Fake Work' was eliminated? How much closer are we to the $10,000 goal? We celebrate the finish, never the effort.
Chief Executive Integration
The final step is the transition of identity. You stop seeing yourself as an 'Entrepreneur' (someone who starts things) and begin seeing yourself as a Chief Executive (someone who finishes things). You no longer manage friction; you command results.
The Road to High-Velocity
The Focus Call
We audit your current bottlenecks and see if you're a fit for the cohort.
The Ritual
You enter the 15-minute weekly execution cycle. No fluff. Just finishing.
The Finish BIG Result
You stop managing the noise and start leading your business to the targets you've been avoiding for months.
Choose Your Execution Engine
All plans include the 9-step framework, psychology-backed accountability, and access to the transformation cohort. The difference is the depth of strategic involvement.
Feature Comparison
| Features | Accountability $199 | Business $497 | Fractional COO $1,999 |
|---|---|---|---|
| 9-Step Framework Access | |||
| Weekly 15-Minute Ritual | |||
| Psychology-Trained Coach | |||
| Safety Pivot Detection | |||
| Transformation Cohort | |||
| Progress Tracking Dashboard | |||
| 30-Day Money-Back Guarantee | |||
| Business Strategy Sessions | — | ||
| $10,000 Move Identification | — | ||
| Velocity Reviews & Optimization | — | ||
| Deep Business Experience | — | ||
| Priority Support | — | ||
| Strategic Operations Leadership | — | — | |
| Systems & Process Design | — | — | |
| Chief Executive Integration | — | — | |
| Real-Time Intervention | — | — | |
| White-Glove Service | — | — |
Accountability
$199- 9-Step Framework Access
- Weekly 15-Minute Ritual
- Psychology-Trained Coach
- Safety Pivot Detection
- Transformation Cohort
- Progress Tracking Dashboard
- 30-Day Money-Back Guarantee
Business
$497- Everything in Accountability, plus:
- Business Strategy Sessions
- $10,000 Move Identification
- Velocity Reviews & Optimization
- Deep Business Experience
- Priority Support
Fractional COO
$1,999- Everything in Business, plus:
- Strategic Operations Leadership
- Systems & Process Design
- Chief Executive Integration
- Real-Time Intervention
- White-Glove Service
Accountability Coaching
For entrepreneurs who need structure and weekly accountability to execute consistently.
Business Coaching
For business owners who need strategic guidance plus the execution engine.
Fractional COO
For CEOs who need a strategic partner to build the high-velocity engine.
Stop being the bottleneck.
You have a choice. You can stay on your "Self-Made Island" and continue acting as your own assistant. Or, you can step into the role of the Chief Executive.
The weeds are comfortable, but they are expensive.
Limited spots available for the next transformation cohort
Frequently Asked Questions
Everything you need to know about the Start Lean Finish BIG program
Most coaching programs give you more strategies and more to do. We do the opposite. We use a psychology-backed system to identify and eliminate the 'Fake Work' that keeps you stuck. Our coaches are trained to spot your Safety Pivots in real-time and pull you back to high-stakes execution. Plus, our 15-minute weekly ritual means no hour-long meetings that add to your overwhelm.
Our program complements strategic coaching. While other coaches help you with what to do, we ensure you actually do it. Many of our clients work with strategic advisors and use our accountability system to execute on those strategies. Think of us as your execution partner, not a replacement for strategic guidance.
The core ritual is just 15 minutes per week. That's it. We're not adding to your plate—we're clearing it. Most clients find they save 10-15 hours per week by eliminating the $10 tasks we identify in the audit. The real question is: how much time are you currently wasting on Fake Work?
Accountability Coaching ($199/mo) gives you the 9-step framework, weekly ritual, and psychology-trained accountability. Business Coaching ($497/mo) adds strategic business guidance and deeper experience for scaling. Fractional COO ($1,999/mo) is a full strategic partnership with systems design and executive-level support. All include the same core methodology—the difference is the depth of strategic involvement.
You get both. Your weekly ritual is 1-on-1 with your dedicated coach. The cohort is where you commit your milestones publicly to high-level peers. This creates the psychological 'friction' that prevents backing out. When everyone around you is finishing, playing small stops being an option.
That's exactly why you need this system. Our coaches don't shame you—they diagnose why you didn't finish. Was it a Safety Pivot? Was the milestone too big? Did you get pulled into the weeds? We adjust the system in real-time. The goal isn't perfection; it's velocity. We celebrate finishing, not effort.
No contract. You can cancel anytime. We also offer a 30-day money-back guarantee. If you don't see a dramatic shift in your execution velocity in the first month, we'll refund you in full. We're confident in the system because it's been field-tested by thousands of entrepreneurs.
The Focus Call is a 30-minute audit where we identify your current bottlenecks, calculate your Stagnation Tax, and determine if you're a fit for the cohort. We're selective—this program works for visionaries who are ready to stop hiding in the weeds and start finishing big. If we're not the right fit, we'll tell you honestly.
Absolutely. You can move between tiers at any time based on your needs. Many clients start with Accountability Coaching and upgrade to Business Coaching as their business scales. We're flexible because we know your needs change as you grow.
We work with clients globally. Your coach will match your timezone and schedule. The 15-minute ritual is designed to fit any schedule—early morning, lunch break, or evening. We make it work for you.
Most clients report a noticeable shift in clarity and focus within the first week. By week 3-4, you'll see measurable progress on your Threshold Project—the one you've been avoiding. By 90 days, you'll have finished projects that have been sitting in 'polish mode' for months or years. Speed is the outcome of structure, not willpower.
We work with entrepreneurs and executives across all industries—tech founders, consultants, coaches, agency owners, real estate investors, and more. The framework is industry-agnostic because the problem (productive procrastination) and the solution (structural accountability) are universal.
Still have questions? Let's talk.